Good marketing begins with a great story. Lucky for you, storytelling is kind of my thing.
THE PERSON BEHIND THE COPY
HI, I’M ERIN —
a Cambridge-based marketing & copywriting strategist. To hit the highlights, whether your needs are creative or commercial, consider me your go-to marketing consultant.
Before starting Amory Creative, I spent years working across public relations, marketing, and sales — from PR agencies in Boston to publishing start-ups in London. I landed clients’ bylines in Fast Company, developed domestic and international sales strategies, and earned degrees in communications and journalism and a master’s in publishing and creative writing.
The through line?
Words that move people.
But here's what really drove me to start Amory Creative:
Amory Creative is for the business owner who deserves more than a generic template or a faceless agency. You'll get honest, strategic copy built around your voice, your values, and the community you're working to grow.
I noticed that the scrappy, genuine, deeply personal businesses were the ones getting lost in the noise.
I’m here to help you break through to your audience.
There's no shortage of copywriters out there. Here's what makes this different:
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My master's in creative writing and years of editorial experience mean I think about copy the way a writer does. I’m concerned about voice, rhythm, and emotional resonance. Not just keywords and conversion rates.
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At a PR agency in Boston, I built media relationships across national and trade outlets and secured earned coverage in places like Fast Company. I understand what makes a story worth telling, and how to position yours so the right people stop and listen.
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I've worked across global markets — trade, gift, B2C, schools, and libraries — coordinating outreach campaigns and building sales tools that actually converted. I know the difference between copy that sounds nice and copy that moves people to act.
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As a student, I co-founded a virtual poetry club amidst the COVID-19 lockdowns to keep creative connection alive. The instinct to foster community through words and expression is at the core of everything I do at Amory Creative.
Running a business takes guts.
Especially when it's built from something personal like a creative drive, a unique point of view, or a genuine desire to connect with people.
You've done the hard part.
You dug deep, found something real, and built something worth sharing.
Curious about the strategy behind the copy?
Narrow down which service best aligns with your goals. Or, learn how to bolster your own skills so you can amplify your brand on your own time.
If you’re curious about digital marketing but not sure where to start: