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THE AMORY BLOG
Good marketing shouldn't feel like a mystery. This blog exists for the business owner who wants to show up for their audience but isn't sure where to start. Practical tips, honest advice, and real strategy.
How to Audit Your Own Marketing
Here’s how to find the gap in your marketing in one afternoon. I spend a lot of time auditing small business marketing from the outside, looking at how a shop or studio shows up across the web the way a curious customer would. The pattern I keep finding surprises people.
The Boston Startup Marketing Myth: You Need a Big Budget to Get Results
Good marketing doesn't require a massive spend. It requires knowing who you're talking to, what you're saying, and which one or two channels actually reach them.
Mission-Driven Startups: Why Your Marketing Isn’t Landing
As a founder, you dream that your mission, one that strives to solve a genuine problem in the world, will resonate with your audience. But for some reason, your marketing isn’t driving inquiries. What went wrong? Hint: your mission is context. It is not the value proposition.
AI Copy Kills Conversions. And Credibility.
Audiences are less likely to read copy they sense is written by AI. Human-written copy leads to more trust, credibility, and conversions between you and your customers. Here's how.
Hi! I’m Erin —
a marketing & copywriting specialist who helps businesses effectively communicate with their core audience. Together, we’ll build a genuine, reliable relationship with your audience.
I started this blog to share insider marketing knowledge with you. Understand how to communicate with your audience, discover insider tips, and explore what’s going on in the world of marketing — whether you hire me or not! Every post is drawn from real strategy: the same approach I bring to my clients, shared openly so you can put it to work on your own time.